Starting Social Media for Coffee Cart Businesses: Instagram and Tik Tok
“Wow, that is just so embarrassing,”… said every hateful, insecure person ever. And ya know what, I don’t give two craps what those people think and neither should you! When I first started a social media page for my coffee cart, I got asked “why would you do that, all you need is a website” and as someone who works in marketing, sadly that isn’t true. I can confidently say that social media for coffee cart businesses is one of the most powerful tools you can use to grow your audience and get bookings, even before you officially launch.
Start Your Coffee Cart Social Media Early:
Social media is such a great resource for small businesses to build a community and customers. While I honestly wish it could just not exist because it’s a pain in the butt to manage, sadly it does, and if you don’t have a social media page, I can guarantee your competitor does. The main reason I wanted to develop my name and logo as the very first step, was because I wanted to start a social media page and document the journey from basically day one. This way, I could help out other people on a similar path and I could build excitement and anticipation for my own launch. I highly recommend doing this for your business, too. Who cares if you only have 10 followers, that’s 10 people who are excited to support your business!
Be Authentic (Don’t Overthink It):
While I do have social media experience through my job, I was tired of taking social media so seriously. So, for Solstice Coffee I decided I wanted to be authentic and have some fun with it, which I think resonates better with viewers than some perfect, put-together person and brand. In one of my previous jobs, I took courses through One Peak Creative, who can teach you more about hooks and creating viral content— easier said than done, I know. The best way to start is to follow other people who are starting coffee carts and get some inspiration. Here are just a few of my favorites with links to their socials:
Coffee Cart Social Media Inspiration:
My advice to anyone wanting to start a business is just go for it, life is too short to care what people think!
Simple Coffee Cart Social Media Tips to Get Started:
Post consistently but also prioritize quality over quantity
Show behind-the-scenes content. People love to see the process and the real side of things!
Share your build process
Talk to your audience (reply to comments/DMs)
Final Thoughts on Coffee Cart Social Media:
Starting a coffee cart social media page might feel intimidating, but it’s one of the best ways to build your brand and attract customers early.
You don’t need a perfect setup or thousands of followers, just start posting, be authentic, and share your journey. The right people will find you! Feel free to check out my social media pages using the links below!
